GTM Engineering

From Strategy
to Real Results

Turning go-to-market strategy into real companies, real people, and real conversations.

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What I Do (In Plain English)

Most marketers can build brand awareness, run ads, or create content. But when you need to directly reach decision-makers at specific companies with personalized outreach, that requires a different skill set: data engineering, research automation, and cold outbound execution.

I bridge the gap between "we want to sell to X type of company" and "here are 500 qualified contacts at those companies, with outreach messages ready to send."

The Problem I Solve

You know who you want to sell to. You might even know what to say to them.

But you don't have:

  • A systematic way to find all the companies that match your ideal customer profile
  • The ability to qualify and score those companies at scale
  • Tools to identify the right person inside each company (not just "any contact")
  • Automated systems to personalize outreach for hundreds or thousands of prospects
  • The infrastructure to actually send emails or LinkedIn messages that land in inboxes and get replies

This is where I come in.

How I Work: Strategy → Data → Execution

STEP 01

Define the Target

We start with your ideal customer profile (ICP). Together, we clarify:

  • Company size, industry, location, and firmographic criteria
  • Key signals that indicate a company is a good fit
  • The specific role or person who makes buying decisions
STEP 02

Build the List

Using data tools like Clay, Prospeo, Apollo, and Apify, I:

  • Pull together a comprehensive list of companies matching your ICP
  • Enrich each company with additional data
  • Score and tier companies based on fit
STEP 03

Find the Right People

For each qualified company, I:

  • Identify the specific decision-maker
  • Validate contact information
  • Enrich each contact with personalization data
STEP 04

Write Personalized Outreach

Using AI and research automation, I:

  • Draft email and LinkedIn copy tailored to each prospect
  • Build multi-step sequences that feel human
  • Incorporate social proof and relevant triggers
STEP 05

Set Up & Send

Depending on your needs, I either:

  • Set up email infrastructure
  • Load campaigns into sequencing tools
  • Train your team to send and manage responses
  • Or deliver everything "ready to launch"

Real Examples from Past Projects

Building a TAM of 40,000+ Companies

Challenge

Client needed a master list of all freight forwarding companies globally to fuel their sales pipeline.

What I Did

Used AI validation, multi-step searches, and deduplication to build a clean list of 40,000+ verified freight forwarders.

Result: Client now has a master database that powers all their marketing and sales efforts.

Account Scoring System

Challenge

Clients had thousands of companies in their CRM but no way to prioritize which ones to focus on.

What I Did

Built scoring models that pulled in firmographic data, website traffic, funding history, employee trends, and founder LinkedIn activity.

Result: Sales teams stopped wasting time on low-fit accounts. Prioritization became data-driven, not guesswork.

Automating 90% of Enterprise Account Research

Challenge

Sales reps spent 2.5 hours manually researching each account before outreach.

What I Did

Built an automated enrichment workflow that pulled company data, mapped job titles, matched case studies, and drafted personalized bilingual emails.

Result: Research time dropped from 2.5 hours to 15 minutes per account. Saved 250 hours per rep per quarter (~$18,000 in value).

Developer Outbound Campaign

Challenge

Open-source platform needed to engage technical decision-makers who were already using their technology.

What I Did

Used developer activity signals (GitHub contributions, conference attendance) to segment 4,000 prospects. Personalized outreach based on actual behavior, not guesses.

Result: 7.5% total response rate, 5% positive replies, 50 meetings booked, 20 senior leaders joined private Slack community.

Predictive Scoring for Company Shutdowns

Challenge

Client helps startups shut down gracefully but had no way to identify which companies were closing.

What I Did

Built a multi-signal scoring model using funding gaps, headcount decline, website inactivity, and founder LinkedIn changes.

Result: 90% predictive accuracy across 10,000+ companies. Client could now target the right prospects at the right time.

How This Applies to Your Projects

Why This Works

Speed

I use automation and AI to do in hours what would take weeks manually.

🎯

Accuracy

I validate and cross-reference data across multiple sources. No more bounced emails or wrong contacts.

Personalization at Scale

Every message feels tailored to the recipient because it is. I use real data, not templates.

🔍

Transparency

You get clean spreadsheets, documented workflows, and full visibility. No black boxes.

📈

Results

My clients see reply rates of 5-16%, meeting conversion rates of 1-3%, and 80-90% reduction in manual work.

What You Get (Deliverables)

Investment & Timeline

3-Month Engagement, Bundling Both Projects
Monthly Investment
$4,000/month
Total Investment
$12,000
Month 1
List building, qualification, customer analysis
Month 2
Contact identification, outreach copy, infrastructure setup
Month 3
Campaign launch (Fulcro Insurance) and ready-to-go handoff (Nave Bank)

Why Work with Me

Proven Track Record
25+ case studies across tech, healthcare, fintech, real estate, and services
Speed to Results
First usable outputs in 4-6 weeks, active campaigns by month 2-3
Data-Driven
Everything I do is based on real signals, not guesses
Tools Expertise
Clay, Prospeo, Apollo, Apify, Smartlead, Instantly, Lemlist, and more
Clear Communication
I translate technical work into business outcomes you can explain to your clients
Execution Focus
I don't just build strategy decks. I build the lists, the contacts, the copy, and the campaigns.

Next Steps

If this aligns with what Fulcro Insurance and Nave Bank need, let's schedule a kickoff call to:

  1. Finalize ICP criteria for both projects
  2. Align on tooling and sequencing approach
  3. Set up access to CRMs and data sources
  4. Establish communication cadence and milestone check-ins
Ready to turn strategy into results?
Jorge Macias
GTM Engineering
jorge@gtm-engineering.io